Time to Strike

So you’ve done the hard bit and created a product, found your target market, the geographic’s and demographics of this market. Now you need an effective way to advertise your product. This is where we come in! We know that for a successful advertising campaign to work it is essential to know your customer. We also know that in a digital age it is essential to capture your customer in a more unique, memorable way than your competitors do. Due to the increased use of social media and boom in online advertisement it is becoming more and more difficult to stand out from the crowd, especially when there's “1,789 similar pages” on Facebook. To ease your way out of the digital jungle you have to appeal to the customer’s hearts and not their heads. A customer uses emotions and feelings when deciding to purchase a product and then once the product is bought, they use logic to justify the purchase. Why not grab the consumer when they are at their happiest and create an emotional link between your brand and that feeling of happiness, through the use of physical promotional merchandise.