Once you have them

Right, you’ve got the connection and the link of good feeling, DON’T STOP THERE! That was only the beginning. Now it’s your chance to really make them feel special. It’s important to keep a positive, flowing relationship with the consumer. A positive relationship will result in more business from the customer, higher trust levels and not to mention the positive word of mouth exposure. Now you have got to know your customer a bit better, you can use this information as primary research tool and learn more about the target market, like’s and dislikes. Use this information to help keep the customer happy with useful gifts and promotional merchandise as well as building on and adding new ideas into current promotional merchandise campaigns. Get to know what hobbies your target market have in more detail and build on your demographic and geographic information. Once you have done this you can determine much more about your customers. Determine the wealth class of your customers more accurately and find out things like; whether they are likely to have an electric gate or garage. You can then use the promotional merchandise to offer them useful products such as fobs and key-rings.