Get Them When They're Happy

Lets be honest we all love our morning cup of steamy, smooth, hot drink be it coffee, hot chocolate or tea. This would be the perfect time to create an instantly good feeling towards your brand by having your own branded cups and mugs, just think about it for a second we've all got that 5 year old sports direct mug going strong in our cupboards that's reminding us each day of their brand. With this association of good feeling will come good press and a positive spread of views towards your brand. This works in exactly the same way as celebrity endorsement does just on a smaller scale. When you see your favourite sports person wearing Nike shoes, you instantly obtain a positive feeling towards Nike. Obviously, our morning coffee isn’t the only time we feel happy. How many of you like to read everyday? Reading is one of our nations favourite past times. It relaxes us after a long day at work and manages to create its own enticing experience. Use your promotional merchandise opportunity to seize this positive feeling. Something as simple as branding a bookmarker will help create a link between that positive feeling and your brand once again. Over to you, can you think of anytime where you feel really happy? Possibly searching the web, having lunch in the pub, eating at a restaurant, going to family parties or maybe even at work. There is always an opportunity to grab the consumer when they are at their happiest and make your promotional merchandise campaign count.