Stunning displays from arken put new Suzuki in the driving seat

When Suzuki launched its striking new SX4 S-CROSS, stunning new dealership displays were needed to drive sales of the newest entrant to the highly-competitive SUV sector. arken P-O-P were called in to design and manufacture a graphic system that made the car the showroom star. Based on sector experience and knowledge, arken’s dynamic solution incorporates large modular graphic panels that display an image of the vehicle and a halo effect design in electro-luminescent colours to make it burst into life. The stunning effect takes the display up a gear, giving it more presence than a simpler floor graphic typically used for such launches, and shouts out that there’s an exciting new model. From an initial brief in June, to a prototype and store roll out in September, this project was achieved in a tight time scale and 137 units are now installed in dealerships nationwide. Tracy Scutt, Managing Director at arken P-O-P, commented: “The right solutions bring campaigns to life, accelerating customer engagement by promoting key features, and bringing a successful customer journey nearer.” The “hot spot” element of the display provides the perfect area to present the already supplied ‘silent salesman’, housing the all-important product specification. A secondary graphic panel to the left of the design helps create a complete zone around the circular floor area. Tammy Charnley, Suzuki’s General Manager- Marketing, commented: “With the launch of a new model, dealerships must be able to capture the hearts and minds of potential customers in a short timeframe.“The arken solution offers a new modular, flexible design that has the car at its heart and gives it the wow-factor.” All graphic elements are designed to be fully interchangeable so can be utilised for future product launches in the dealerships.