Intel launch new retail display to enhance European presence for Ultrabook

Intel Corporation (UK) Ltd has launched a major in-store brand push designed to make the Ultrabook™ 2 in 1 the device of choice, with the launch of a new retail display solution created by award-winning retail specialist arken P-O-P International. The new display gives shoppers a glimpse into the exciting and innovative ways that the new series of 2 in 1, which combine the mobility of a tablet with the power of a laptop thanks to Intel’s high-regarded processors, can play a role in enhancing their digital lives. arken’s work brings to life the benefits of the versatile 2 in1 and draws shopper attention to these ultra-slim Ultrabooks. With several models available for purchase worldwide flexibility was a core requirement of the unit, ensuring it could be used by retailers in a range of European markets and to showcase Intel’s presence within a multitude of Ultrabook 2 in 1 brand offerings. With the technology industry entering what has been described as “a new era of computing”, close attention has been paid within the display’s design to improving shopper education. This has been supported with the integration of a highly informative back panel, as well as a digital screen that also helps to create a sense of real in-store theatre to the branded display. According to Michael Downey, [EMEA Channel Go-To-Market Ultrabook, 2 in 1 & Tablet Instore Experience Manager at Intel Corporation (UK) said: “ Innovative thinking and simplicity were the key ingredients for the development of the new display, allowing the Intel brand to do the talking and ensuring the shopper would be left in no doubt about the quality of the processor of whichever 2 in 1 device they are buying.” Part of a major European campaign rollout, arken P-O-P International will ship a total of 1,800 units to stores within Intel’s key retailer accounts.