Johnstones Paints launches new illuminated signage to showcase ‘The Range’

Johnstones Paint has lit up its brand presence within retailer The Range thanks to investment in new illuminated signage from Newmarket-based graphic display specialist, arken P-O-P International. Brand owner PPG wanted to enhance the visibility of Johnstones Paint products with the homeware retailer’s stores, enabling it to achieve greater standout against competitor products. The striking LED light boxes incorporate overhead graphics, fixed to large ‘room scene’ back boards that showcase the brand’s core range, resulting in a colourful and vibrant display that draws shoppers’ attention to Johnstones Paint products at the fixture. Johnstones Paint has cited the illuminated signage in key bay sections – using up to 4 lightboxes across 8-bay sections. The new LED signage solution benefits from improved illumination and reduced maintenance. “arken is at the forefront of innovative LED signage, offering a range of flexible solutions dependant on store size and allocated space. Our LED light boxes promise to transform Johnstones Paint’s brand communication in-store, creating a more commanding presence in the aisle, with the rear of the panel’s providing further space for brand exposure,” says Paul Smart, Director of Business Development at arken P-O-P International. The new signage has already been successfully rolled out to 88 of The Range’s stores.