arken P-O-P uses Inside knowledge for Intel point of purchase display

A simple but powerful new point of purchase display solution from award-winning POP display specialists, arken P-O-P International has created a stunning way for Intel to showcase tablets that utilise its highly-regarded processors. Intel Corporation (UK) Ltd challenged arken to design a solution that would ensure brand recognition, giving consumers the confidence that they were buying quality products with Intel Inside. Using its award-winning experience and knowledge, arken created a simple counter-top design that makes heavy use of Intel’s corporate blue colour and its well-known logo. The use of acrylic to give the appearance of thick glass allows the display to provide a solid, premium base on which to showcase the tablets whilst being incredibly costs effective and simple to install. This design is consistent with other displays in the family to create a recognisable look for the brand. As Intel processors can be used in different tablets, the integrated plate-lip holder has been designed to hold a range of available products from different manufacturers. There are 1,800 units currently rolling out to stores across Europe.