arken showcase exclusive Bella Freud Perfume range in Harvey Nichols

Bella Freud has launched a new perfume range exclusive to Harvey Nichols. For this first perfume range Freud has used the same slogans synonymous with her cult slogan sweaters including “Je t’aime Jane”, “Ginsberg” and “1970”, with each perfume telling a story of a cool, hip woman with a relaxed approach to beauty. The perfume range was launched in Harvey Nichols – Knightsbridge and displayed in store on a custom-designed display supplied by arken P-O-P . Situated within the stores fragrance department, the tall, freestanding high gloss black plinths demanded instant attention. Whilst the soft dusk pink and large image of a beautiful woman relaxing with her dog lured the cool, hip shopper. The display showcased both the fragrances and candles, cleverly housed under glass bell jars to retain the scents. A seating area with super soft black wool cushions emblazoned with the three slogans further re-iterated the iconic connection whilst encouraging the shopper to relax and interact with the sales staff. “arken embraced the brand and got the styling spot on. The perfume display exceeded expectations, and certainly helped those shoppers reading about the new fragrance in the press to locate the product in store, which is exactly what we wanted”. - Bella Freud Parfum