arken P-O-P wins five awards for POP excellence at POPAI Awards 2014

arken P-O-P beat stiff competition to collect a haul of five awards at the POPAI Awards 2014, including a Bronze Award for Permanent Display of the Year, recognising arken’s work in delivering retail performance improvement in-store for clients JTI, Intel and Superdrug. The designs for JTI UK dominated the Home, Garden and Tobacco category, with two award wins – receiving Gold for the ground-breaking POS display that supported the launch of electronic tobacco vaporiser brand, Ploom, and Silver for the highly innovative Back of Bar Cigarette Display units. The Ploom Display went on to be shortlisted for a Bronze Award for Permanent Display of the Year. Commenting on the Ploom POS display, judges said: “This is a piece of creative POS design worthy of such an innovative product. With its clean lines and sleek, premium look the unit will undoubtedly set the standard for future POS executions within this new, emerging category.” While judges said of the Back of Bar Cigarette Display: “Stylish, secure and cleverly tailored to what is a unique environment, the level of thought that has gone into producing this piece of POS is truly impressive.” Technology brand Intel won Silver in the Consumer Electronics category for the 2 in 1 Display solution. The judges commented: “Its effective modular design and strong use of selling space provided a robust and premium finish that has delivered great retail performance across Europe.” Meanwhile Superdrug scooped Bronze in the Short Run (under 50 units) category for the retailer’s in-store demonstration display, created to help launch its B range of cosmetics and skincare, to be sited in the window. Tracy Scutt, Managing Director of arken P-O-P International, said: “Our awards haul tonight further emphasises arken’s reputation for producing standout POS solutions. Congratulations to our clients and to all the arken team involved in delivering this remarkable success.”