Hallmark

Axiom has been working with long established client Hallmark cards to develop a new look for the brand in the retail environment. Hallmark has been a loyal client for many years with Axiom supplying its Gold Crown display units and fittings as well as its budget range, and ranges for its corporate retail customers. Hallmark was looking for a fresh, contemporary and more socially inclusive expression of the Hallmark brand. Axiom designed the new store concept working closely with Hallmark’s retail development and creative teams. The new look delivers an appealing new image which is easy on the eye, easier for customers to shop and reflects the emotional connection Hallmark has with its customers. The new concept was introduced in a new store in Leeds city centre before Christmas and featured at the Spring Fair in February 2012.