Boost back to school sales with the correct POS displays

With school summer holidays fast approaching, now is the time for retailers to start preparing their back to school summer sales. Back to school ready When parents are doing their weekly food shop, catch their eye with stand out offers, promotions or must have items. There are many ways this can be achieved around retail stores and supermarkets. Utilise all your space Firstly, add suspended ceiling grippers to initially grab your customers attention. Hang giant posters from your shop roof that can’t be missed with either a fun graphic, back to school essentials or even directions to your September must haves. Many stores will place their seasonal back to school offers on their main aisle, so lining it with metal dump bins is a great way to increase impulse buys. Fill you bins and baskets with pens, pencil cases, socks or lunch boxes. Dump Bins are great for any low value small items. Maximise your shelving unit Once your customer is on your offers aisle, everything needs to be clearly marked. Shelf Talkers are the best form of on shelf promotion. Push your offer, brand or price in a key area to help boost sales. Shelf Talkers are an easy and cost effective solution for clear on brand retail shelving. Make sure everything your customer needs is in one place. To make the most out of your retail shelves, introduce clip strips. Metal or plastic clip strips are a fantastic way to up sell products by placing smaller items next to a relevant product. Also great for shelving are merchandising display hooks to ensure your are maximising your retail display potential. Back to school products include stationary, headbands and labels, all of which can be displayed on a hook to save space. Attract the passing trade In addition to in store POS, increase footfall by promoting their back to school sale outside of their shop. As a result of using double sided pavement signs or self-cling poster holders, you will attract the passing trade into your store. Finally, make sure your tills are optimised for further sales; introduce counter top dump bins to boost the sale of essential back to school items.