The 7 Steps to Creating a Captivating Retail Display

The importance of a truly head-turning, compelling retail display cannot be overstated. A retail display campaign is often the first step in the relationship between you and your customers. It’s an important strategy if you’re to win hearts and minds, and turn the passive window shopper into a very active paying customer. They are the difference between whether the customer walks on by, or steps inside your shop. Before we go any further, it’s worth stopping to consider the two broad categories of shop window display.