What makes a good van design?

Designing car livery can be a tricky business. It is much more than simply adding the phone number or the logo to the side of the vehicle. It is all about making sure the business is perceived in a way that will encourage potential customers to pick up the phone and get in touch. Looking good is part of it, but every vehicle has a different shape and unique characteristics that can be used to highlight and frame the different elements of the design.