How to find your Perfect accounting client

How to find the perfect accounting client As an accountant, your main priority is your clients’ various needs. This often means that your clients have a direct impact on your profitability, and finding the perfect accounting client can work wonders for your business. Working with the wrong clients at the wrong time can take up valuable time and resources, and it would be much more beneficial working with the right clients. Here’s a quick guide on how to identify your perfect accounting client, and how to find more of them. Define your perfect client The first step in finding the right clients is defining what the ‘perfect’ client means to you specifically. Think about what attributes your ideal client would have, what market they operate in, and how well they fit in with your business and its ethics. Keep in mind that, although profitability is an important factor in choosing your perfect accounting client, it isn’t everything – sometimes the most profitable clients just aren’t the right fit, for whatever reason. When you find a great client, it’s a good idea to ask for feedback from them to determine what you or your company can improve. Having this knowledge and making adjustments will only make you more attractive to similar clients. You can also note down the characteristics of this particular client and then search from there. Some of these characteristics could be good organisation, responsive, a good personal connection or knowledge of technologies. Having a clear list of the attributes of a perfect accounting client will make it much easier for you or your business to tailor your content and services to them, making it easier to attract these types of clients. Do the opposite Sometimes it helps to then define someone you wouldn’t want to work with. Work your way through the same steps, all the while doing the opposite. So, instead of attractive qualities, list unattractive qualities, for example. This will make you aware of the clients you don’t want to cater for, and so you can avoid putting out content that will attract them. Find and target your clients Once you have all this information, you can begin to network and make connections with people you think are suitable. You can use your existing clients to find out what social media sites and platforms they use for information, and then use the same platforms to post content and join in conversations in order to attract your perfect accounting clients.