Pantone release Skintone guide

Pantone have released the only internationally available skin tone colour standard product that is based on measurement of actual human skin. And it is available to buy safely and securely on the VeriVide website for only £71 (excl VAT & Delivery). Just click on this link Pantone SKINTONE Guide STG - 001. The PANTONE SkinTone™ Guide is a excellent new collection of 110 skin tone shades for inspiration and use in any application where a need exist to match a skin tone to a colour standard. Created by scientifically measuring thousands of actual skin tones across the full spectrum of human skin types the PANTONE SkinTone™ Guide has been specially formulated to be the closest physical representations of skin colours. It is acknowledged realistic skin tone colours are notoriously difficult to reproduce and this new product greatly aids in skin colour reproduction. These Guide is a comprehensive visual reference of human skin tones for use in any market where skin colours are relevant. Each PANTONE SkinTone number is comprised of a four-digit alphanumeric number. The first two positions reflect the hue or undertone of the skin. The second two positions represent the tone or lightness and darkness of the skin. FEATURES 110 colours numbered from 1Y01 SP to 4R15 SP. Each colour is identified by a unique PANTONE Number that represents both the tone and the undertone of the colour. Large-size swatch with central aperture for easy color evaluation and matching. Reverse of swatch has mock perforation to allow colour to be shared. Digital values available in PANTONE COLOR MANAGER Software. Includes colour index. Colours were developed to present the best colour match when evaluated under D65 (Daylight 6500K) lighting. Compatible with today's digital workflows – colours easily updated in leading design applications.