Brand Design – Jewellers Forging Ahead

***REVIEW*** Firstly we investigated the fashion and jewellery industry, developing a clear understanding of what is suitable and appealing to their customers and the industry as a whole. We also discussed the clients business plans, ensuring the branding we designed would be flexible for all planned for applications. These included; shop front application, eCommerce, stationery, point of sale and product collections. ***DESIGN*** Having absorbed all the key insights into the business, services and customer we reflect upon this material to help define suitable directions. After many sketches, mark exploration and mock-ups we presented the client with two developed concepts. One focussed upon a ‘signature’ motif which could be applied to all material. The second presented a mark which integrated the B and S from Bill Skinner into a ‘stamp’ accompanying the company name set in a suitable typeface.