Global Messaging, Digital Marketing Show 2014, ExCel London

The design brief Global Messaging are a long established mobile marketing company with a wealth of experience in helping businesses fulfil their mobile marketing needs and strategies. They asked us to create a 6m x 3m stand, sleek and simple in design and an exhibition stand that would convey their message clearly, consciously and with style. Adaptability needed to be built into the design so that the maximum return on investment could be achieved should the exhibition stand be used for different sized spaces and event types. The solution We designed an exhibition stand centred around the company key message ‘Global Messaging Made Simple’ printed on high quality graphics. The stand had three open sides with one large wall each end with return featuring the business web address. The main wall was clad with the company blue media and feature graphics complete with wall mounted plasma screens and built in display tables. The stand floor area was spacious allowing for a bar style table and seating area. A custom storage trunk come cushioned seat was also made and the main wall was illuminated with sympathetic blue LED lighting, set within a clean chrome frame. The outcome The show brought in valuable leads and was a great success for Global Messaging who have increased their exhibition show attendance hugely for 2015. The stand will be reconfigured for the next exhibition at RBTE 2015. The reconfigured stand will be a 6m x 2m size exhibition, with two open sides rather than three.