WHAT MAKES A GOOD RETAIL SIGN?

Shop and retail signage are crucial if your business is situated on a bustling high street or within a large shopping centre. Not only does it inform people about your presence, but a well-crafted sign will positively influence potential customers even before they enter your premises. At A1deSIGNS, we have over 30 years of experience designing and creating signs for our customers. In our opinion, these five factors truly define great retail signage. SIMPLICITY Keep the message concise and to the point. Avoid clutter and excessive information that can overwhelm viewers. VISIBILITY Your sign should be easily seen from a distance and in various lighting conditions. Consider the size, placement, and lighting of the sign to maximize visibility. RETAIL BRAND CONSISTENCY Your sign should mirror your brand’s identity, including its colours, logo, and design elements. Consistency helps reinforce your brand in the minds of customers. UNIQUE DESIGN Create a sign that distinguishes your business from competitors. A distinctive design can help your shop stand out in a crowded marketplace. MAINTENANCE Regularly maintain and clean your sign to keep it looking fresh and appealing. Faded or damaged signs can send a negative message about your business.