A company sign speaks volumes about your business and its values, so it’s essential to get it right.

Broadly, business signage falls into two main categories: wayfinding and advertising. Either you're helping customers locate your premises, or you're making your building stand out and attract attention.

Design styles vary widely—from sleek, contemporary aesthetics to vintage or retro looks, or even a straightforward reflection of your existing branding. Sign sizes also differ significantly, from towering totem signs outside large retail parks and office buildings, to high-level signage visible from a distance.

No matter the style or scale, clarity and readability are crucial. Fonts should be easy to read and appropriately sized, while the design should align with your brand identity.

Additional Elements to Consider for Your Business Sign

Illumination
If your business operates or remains visible after dark, incorporating lighting into the sign’s design can dramatically improve visibility and impact.

Colour
With RAL colour codes for painted or powder-coated finishes, and Pantone references for printing, the possibilities for colour customisation are extensive, allowing you to perfectly match your brand palette.

Finishes
Beyond colour, special finishes such as brushed or polished metals can add a premium, eye-catching effect to your signage.

Lettering Styles
Options such as flat-cut letters, built-up letters, pushed-through styles, and both traditional and LED neon lighting give you flexibility to create something distinctive and tailored to your business.

Every signage project presents its own technical requirements. At A1deSIGNS, we offer expert guidance from the initial consultation through to final installation, ensuring your project runs smoothly.

Whether it’s internal or external signage, we advise on everything from construction methods and lighting to the optimal positioning of your sign. With our help, you'll achieve a result that not only looks fantastic but also makes a lasting impression.